Amore Pacific Group is a globally recognized cosmetics group in South Korea. Founded in 1945, the company's subsidiaries span dozens of industries, including its own R&D center, overseas branches in more than 40 countries, and an international marketing network that produces more than 4,000 cosmetic items. The company has its own R&D center, overseas branches, an international marketing network in more than 40 countries, and produces more than 4,000 kinds of cosmetic products. The company has become a global company with its high-quality products, which are popular among consumers and users not only in Korea but also around the world.
Innisfree is an important brand of Korea's No. 1 cosmetic brand Amore，In order to better respond to market changes, a new generation of sales system was developed. Among them, data cluster management is crucial to the success of the whole system. Customer Needs：
1）Data cluster-centric DataHub: data center based on subsystems
2）Coverage and support of omni-channel: offline direct/online official website data integration and third-party channel data support
3）Powerful DataHub: A DataHub that delivers accurate and rapid communication in any environment
4）I hope to add a bidding system for suppliers to make bidding more standardized and flexible
Industry Solutions:
Big Data Management Program
Quickly locate correct and credible data
Facilitate the integration of data resources within the client's systems
Mining the value of data to provide decision support
1）DataHub enables business integration capabilities
Completed unified customer view, order view, timely and easy to view real-time and historical sales information
The overall architecture is leading in the industry and is a dual-function system that integrates the most basic and core business of APC Group's two important sub-brands online and offline, reduces the mutual transfer of member information, eliminates data conflicts in the old system, and improves the quality of data
2）DataHub achieves omni-channel coverage online and offline
The performance of multi-channel user registration, user information, and benefits query has been improved by 200% compared to the old system.
Omni-channel coupon underwriting makes multi-system collaboration possible and diversifies promotional play.
Unified membership data management, you can easily realize a variety of membership policies, membership rights and interests.
3）DataHub secure/real-time/effective
Set up a data center using an Oracle database to make the membership system stand alone.
At the beginning of each month, coupons are issued within 3 hours (500w volume, synchronized to each channel system), which greatly improves efficiency compared to previous data interactions.
The recalculation logic of member points solves the long-term problem of less accurate points and serious customer complaints.
Project implementation control：
1）The entire project cycle of the project team members reached 20 +, including the project director, PM, developers, testers, QA, etc., the position of personnel are with 10 years + IT industry work experience personnel.
2）The ability to understand business requirements and control risks during project implementation is a strong guarantee that the project will be delivered to the client on time and in a satisfactory manner.
3）Project implementation process through the reasonable deployment of human resources in each link, the reasonable control of project costs, and in the case of the customer's limited budget in the early stages, the final completion of all the functionality of the customer's needs, and additional additional to the completion of the front-end display, the function of the system monitoring, customer satisfaction is very high
Project online：
Innisfree system did not produce large problems during the run, a month later another brand followed on-line, the customer's stability and efficiency of the system is more recognized, need to wait for the test of the big promotion
After the project goes live, key nodes are put to the test：
National Day Holiday Promotion - Implementation team on site to ensure smooth operation of the system, customer satisfaction has been improved
Double 11 Promotion: This key customer highly values it. The system is under immense pressure, with peak sales both online and offline during this period. Although there is a slight delay in the system, it remains within an acceptable range. Sales have reached a new high, and the customer is very satisfied. Subsequently, during the Spring Festival and International Women’s Day (March 8), the system performed exceptionally well, providing strong support for sales operations.
Six months after online：
After continuous improvement and optimization of the system, the customer has defined it as Priority 1 (P1), indicating the highest level of importance. The project has already allocated a budget for the second-phase planning and development. Senior management at the customer’s end holds very high expectations and regards the system with great importance.
